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Notice of

Privacy

UMPALUMPEANDO SA DE CV is responsible for the use and protection of your personal data, in accordance with the Federal Law on Protection of Personal Data Held by Private Parties ("The Law") and its regulations (hereinafter collectively referred to as "the regulations"), and hereby informs you of the following:

The personal data we collect from you will be used for purposes necessary for the commercialization of our products, as outlined below:

Essential Purposes to Provide Adequate Service and Security:

  • To identify and verify you as a customer.

  • To create a database of individuals subscribed to our customer loyalty program, allowing us to send exclusive offers, promotions, and recipes in appreciation of your preference.

  • To efficiently and adequately deliver the products you have requested to your home.

  • To record video and audio of individuals entering our branches for surveillance and security purposes.

Non-Essential Purposes That Improve Our Service:

  • Statistics.

  • Conducting quality and service surveys.

  • Promotional, commercial, advertising, and marketing purposes.

If you do not wish for your personal data to be processed for these additional purposes, you may express your refusal in writing to our "Personal Data Processing Department," following the mechanism detailed in this privacy notice.

Refusal to use your personal data for these purposes will not be a reason for us to deny the services or products you request or contract with us.

Personal Data We Use:

To fulfill the purposes described in this privacy notice, we will use your identification and contact data, including:

  • Identification data (full name, date of birth).

  • Contact data (phone number, email address, home address, RFC).

  • Physical image.

LIMITATION ON THE USE OR DISCLOSURE OF PERSONAL DATA:

Your personal data will be kept strictly confidential, in accordance with the administrative, technical, and physical security measures implemented internally by iCarne in its security policies and procedures. Therefore, their disclosure is prohibited.

You may choose to limit the use or disclosure of your personal data or revoke your consent for their processing at any time, including the right to be forgotten.

If you wish to limit the use or disclosure of the personal data provided for advertising and/or marketing purposes, please email us at the address established for the Personal Data Department.

TRANSFER OF PERSONAL DATA:

To fulfill the purposes stated in this Privacy Notice, we inform you that your personal data will not be transferred within or outside the country nor processed by third parties or individuals outside UMPALUMPEANDO SA DE CV.

EXERCISING YOUR A.R.C.O. RIGHTS:

You have the right to know what personal data we have about you, how we use it, and under what conditions. You also have the right to request the correction of your personal information if it is outdated, inaccurate, or incomplete; to request its deletion from our records or databases when you believe it is being misused; and to object to its use for specific purposes. These rights are known as A.R.C.O. rights (Access, Rectification, Cancellation, and Opposition).

To exercise any of your A.R.C.O. rights, you must submit a written request to the "Personal Data Processing Department" of iCarne, specifying the reason for your request, your full name, the means through which you shared your personal data, and providing a simple copy of an official photo ID, the approximate date of the data disclosure, and the purpose for which it was shared.

If you intend to exercise your A.R.C.O. rights through a legal representative, you must also provide a notarized power of attorney.

To revoke your consent, you must submit a written request to the "Personal Data Processing Department," providing the required information and stating your address for notifications. You will receive a response within the period established by applicable regulations regarding the feasibility of your request and the measures taken by UMPALUMPEANDO SA DE CV to address it.

To limit the use of your personal data, you must send a written notification to the "Personal Data Processing Department" requesting to be included in the iCarne CUSTOMER OR PROSPECT EXCLUSION LIST, so that your data is not processed for marketing, commercial prospecting, or advertising purposes. The request must include the necessary identification details and your address for notifications.

MODIFICATIONS TO THE PRIVACY NOTICE:

This privacy notice may undergo modifications, changes, or updates due to new legal requirements, internal needs of iCarne, our privacy policies and practices, or our business model. iCarne is committed to informing you of any changes through our "Personal Data Processing Department."

OTHER WAYS WE COLLECT YOUR INFORMATION:

We collect information about you in different ways:

  • Information you provide when making a purchase or registering for a loyalty or rewards program.

  • Information we collect when you interact with our websites, mobile apps, social media sites, and other products and services, including details about your device, such as IP and MAC addresses, and data collected through cookies.

  • Information obtained from other sources, such as credit card issuers and data analytics companies.

  • Information we generate after analyzing the data we collect about you, such as your purchasing preferences.

COOKIE NOTICE:

We inform you that to offer you better service and experience, we store information about how you use our website through cookies and other technologies that help us understand your preferences.

WHAT ARE COOKIES?

Cookies are computer programs that collect data about you while you browse. Most websites would not function properly without certain cookies. These allow us to prevent crashes, display information, fix errors, and ensure security in the use of our site (and your account).

Thanks to cookies, our website can "remember" user actions or preferences over time.

TYPES OF COOKIES WE USE:

NECESSARY COOKIES

These are essential for our site to function. We physically cannot provide the option to delete these types of cookies. However, you may delete them through your browser settings. Please note that certain features of our site may not be available to you if you do so.

FUNCTIONAL COOKIES

These provide important services but are not strictly necessary for our site to work. They simply store information about your previous choices, allowing us to personalize the site for users. This helps us understand your preferences, provide better service, and suggest or send (if authorized) special offers.

Functional cookies also enable reminders for incomplete purchases, track where you left off in the purchase process, and send reminders via email, social media, or other sites and devices. We believe these cookies are useful and facilitate your shopping experience. However, if you disagree, you can inform us using our site's tools.

WHY DO WE USE THEM?

We use cookies primarily to ensure you can navigate our website correctly and personalize content, provide social media features, and analyze traffic.

For example, some cookies remember previously selected products or the preferred shopping branch, ensuring these appear as first suggestions on our website.

HOW TO REJECT OR DELETE COOKIES:

Most browsers allow you to access stored cookies and delete them individually or block them entirely for all sites or specific ones. If you decline the use of cookies, you may still visit our websites, but some functionalities may not work optimally.

Our cookie and data analytics providers do not know your identity, so they help us process information securely without handling any personal data.

© 2014 UMPALUMPEANDO

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